How to Write Emails People Actually Open 

 We all get tons of emails every day, most go unopened, and the few we do open we often see it for a bit  and then delete.

So how do you write emails that stand out, get opened, and actually get read ,whether you’re a marketer, business owner, or creator, email is still one of the highest ROI channels if you know how to use it right.

1. Start With a Killer Subject Line

Your subject line is the first impression. If it’s boring, vague, or spammy then your email's going straight to the trash.

What works:

  • Curiosity: “You’re not going to believe this...”

  • Relevance: “[Name], here's your 3-day meal plan”

  • Specificity: “How we doubled revenue in 30 days”

  • Urgency: “Last chance to grab your bonus”

Avoid:

  • ALL CAPS

  • Too many emojis 

  • Clickbait with no payoff

 Tip: Write 5–10 subject lines for every email. Pick the one that feels most natural and intriguing.

2. Use a Friendly, Human Tone

People don’t open emails to hear from robots ,they open them to hear from people.

So ditch the robotic tone and write like you talk.

 Think:

  • “Hey [Name],”

  • “Just wanted to share something quick…”

  • “Thought you’d find this helpful!”

Your email should feel like it’s coming from a friend not a faceless brand.

3. Offer Real Value Fast

Most readers scan. If your first 2–3 lines don’t grab attention or offer something useful, they’ll bounce.

Get to the point quickly:

  • Share a tip, resource, or insight right away

  • Highlight a benefit: “This free tool saved me 3 hours a week”

  • Solve a problem: “Struggling with Instagram engagement? Try this.”

 Don’t bury your message under too much backstory or fluff.

4. Keep It Short (But Not Empty)

Long emails can work — but only if every sentence earns its place.

Otherwise, aim for 3–5 short paragraphs max. Use:

  • Bullet points

  • Clear subheadings

  • Bolded key lines

 Most people read on their phones so make your layout scannable.

5. Include One Clear Call-to-Action (CTA)

Want the reader to click, buy, book, or reply? Make it obvious.

 Examples:

  • “ Grab your free guide here”

  • “Reply and let me know what you think”

  • “Book your 15-min strategy call now”

Don’t ask for three different actions in one email. One email = one goal.

6. Test Everything 

Your audience is unique. What works for one list might flop for another.

 Test:

  • Different subject lines

  • Sending times (morning vs evening)

  • Button vs text CTA

  • Personalization vs generic copy

Track open rates, click-through rates (CTR), and replies  and keep tweaking.

Bonus Tips:

  • Use the preview text wisely – Don’t leave it blank! It’s your second chance to hook them.

  • Personalize – Use names, past purchase history, or behavior-based triggers.

  • Segment your list – Send different emails to different audiences (new leads ≠ loyal customers).

  • Stay consistent – A weekly or biweekly schedule keeps you top of mind.

Conclusion

The best emails don’t feel like marketing — they feel like conversations.

So before you hit send, ask yourself:

  • Would I open this email?

  • Is it useful, entertaining, or personal?

  • Does it make me want to click or respond?

When you write with intention, honesty, and value , people will open and read what you send.


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